If you have ever seen produce growing in a field, or even just had a garden or fruit tree in the yard you’ll know that produce does not all look the same. It doesn’t mean that it doesn’t taste just as good, it just looks different. I am very fortunate to have been raised in Northern California in a town surrounded by farmland so I had access to some of the freshest fruit and veggies growing up. I am no stranger to seeing trucks driving off the fields with tomatoes falling off the top of the pile and splattering on the side of the road. Even then I had no idea how much waste there is in farming. Come to find out grocery stores only buy produce with a certain look, but where does that leave the rest of it?
“Fact: 1 in 5 fruits and veggies grown in the U.S. don’t meet cosmetic standards – the crooked carrot, the curvy cucumber, the undersized apple – usually causing them to go to waste.” Sources: UNESCO and Environmental Working Group
Say what? The waste is so unnecessary!
That is where Imperfect Produce comes in. They are helping to reduce the amount of waste and I am 1000% on board with it. Plus, they deliver! So awesome!
I got my first delivery yesterday and as you can see it is full of tons of fresh fruits and veggies. To be honest I don’t see how any of the pieces could be considered imperfect. I can’t wait to see the selection of the produce change as the seasons change.
For more info on Imperfect Produce and to sign up yourself check out their website https://www.imperfectproduce.com/.